The Knowledge Series at SGI Dubai has become one of the most anticipated segments of the show, bringing together global industry voices, regional pioneers, and technology disruptors on one stage. The 2025 edition offered powerful conversations on sustainability, digital transformation, AI integration, and the evolving economics of the print and signage ecosystem. Thought leaders shared actionable insights on how businesses can adapt to rapidly changing market dynamics and align with regional megaprojects driving growth across the Middle East and Africa. In 2026, the Knowledge Series will take this momentum even further. Expect deep-dive sessions with global experts, interactive workshops, and case studies from leading innovators. Topics will span generative AI in signage, the next wave of out-of-home media, smart materials, and circular design practices that are shaping the future of the industry. These sessions are designed to empower businesses with strategic knowledge and give them a competitive edge in one of the world’s fastest-growing markets.